Barcelona-based • Available online

Make sales performance repeatable — without the chaos.

I help growing teams build the structure managers need to lead well, and the enablement sellers need to execute. The goal is simple: clearer expectations, better decisions, fewer distractions, stronger results.

Sales Enablement that actually lands Manager Effectiveness & leadership enablement Process & performance optimisation
Experience across:
  • Meta
  • Google
  • eBay
  • Accenture
  • Teleperformance
  • Concentrix
  • Lufthansa
  • Arvato
Structure that reduces noise and increases accountability.
Enablement that supports managers, not just the deck.
Pragmatic delivery: consulting sprints, coaching, group programs, trainings.
What I do

Most “performance problems” are structure problems.

When teams scale, the same pattern shows up: inconsistent execution, managers firefighting, onboarding that takes too long, and tools multiplying without clarity. Talent isn’t the bottleneck. Alignment is.

Team workshop session
Enablement that gets adopted — not just presented.

Typical symptoms

  • Sales performance swings week to week with no clear drivers.
  • New managers inherit teams but not the playbook or decision rights.
  • Ramp-up is slow because expectations and rituals aren’t consistent.
  • Too many dashboards, decks, and tools — not enough adoption.

Outcomes you can expect

  • Clear standards: what “good” looks like, and how it’s measured.
  • Managers equipped to coach, decide, and lead with confidence.
  • Faster onboarding and cleaner role transitions (less rework).
  • Fewer tools, better habits, higher focus — and less friction.
Need repeatable sales performance — without the chaos?
30 minutes. No fluff. We map your sales enablement & leadership gaps and define the next best moves.
Who it’s for

If you’re scaling, transitioning, or tightening execution — we’ll work well together.

I’m a good fit when you want momentum, clarity, and accountability — without corporate theatre.

Founders / GMs

You need repeatable revenue execution and a management layer that can run without you in every meeting.

Sales Leaders

You want a practical enablement engine: onboarding, coaching cadence, content that gets used, and metrics that matter.

HR / People

You’re building leadership capability and need structured programs that actually change manager behaviour.

Not a fit (and that’s okay)

If you’re looking for a “strategy deck” without implementation, or a one-size-fits-all framework, I’m not your person. I work best where there’s appetite to act.

How I work

High trust, low fluff. Designed for busy teams.

A lightweight, sprint-based approach that blends consulting + coaching, so the solution is both strategic and adopted.

Notes and planning for a practical process
Sprint-based delivery designed for busy teams.
1

Diagnose & align

We clarify the business goal, the constraints, and where friction is happening (process, skills, incentives, tools, or leadership habits).

2

Design what’s usable

We build the minimum structure that creates repeatability: expectations, routines, onboarding, coaching, content, measurement.

3

Land it & make it stick

Enable managers to run it. Coach leaders through adoption. Iterate quickly until it becomes “the way we work”.

Delivery options

  • Consulting sprints (2–6 weeks) for enablement, onboarding, process & tools.
  • Leadership coaching for Sales/Revenue leaders and new managers.
  • Group programs for manager effectiveness (coaching cadence + peer learning).
  • Trainings & talks for teams, accelerators, coworking hubs, HR initiatives.

What makes it “Marianna”

I’m not coming at this from theory alone. I’ve lived inside complex operating environments (sales ops, enablement, training, performance management) and I translate that into human, practical systems. Direct, warm, and highly execution-oriented.

Next step • Fast clarity

Turn sales execution into a system — not a guessing game.

If your team is scaling and performance feels inconsistent, you don’t need more slides — you need simple structure: clear expectations, manager coaching cadence, onboarding that ramps faster, and metrics that actually drive decisions.

Barcelona-based and available online. I work with founders, sales leaders, and HR teams who want repeatable sales performance through pragmatic sales enablement and leadership development.


What clients say

Hover to pause • Add as many reviews as you want

★★★★★

“Marianna is one of the most impactful professionals I’ve worked with in leadership enablement. She improves manager effectiveness and performance by bringing clarity, structure, and measurable impact—without unnecessary complexity.”

Francesca Palma Vendor Manager
Meta
★★★★★

“Marianna combines strategic thinking with a genuine people-first approach. She creates trust and psychological safety while keeping teams aligned to business objectives. I would gladly work with her again.”

Valerio Artibani Global Innovation Manager,
Teleperformance
★★★★★

“Marianna consistently delivered top-level service while leading teams under pressure. Strong managerial skills, flexibility, and problem-solving.”

Pablo Ramiro Campos
CEO, HOMEnFUN
Contact

Tell me what you want to improve.

If you can describe the outcome you want and what’s getting in the way, we can move fast.

Quick links

Marianna Carafa

Email: marianna.carafa@gmail.com

LinkedIn: linkedin.com/in/marianna-carafa

Location: Barcelona (in-person) + online

Suggested next step

A 30-min intro to align on goals, context, and the best format (sprint, coaching, training).

Book via Calendly